Media Influencer News

For creators who were more active on TikTok, getting the same number of followers on Reels won’t be easythe ban has caused an estimated dent of ₹120 crore for the top 100 influencers, according to findings of Indian Institute of Human Brands

Millennials make up the largest age-group wise segment of the Indian workforce, and are considered growth drivers for the economy as a whole. With the Union Budget just around the corner, what are their expectations from the government when it comes to factors like the start-up ecosystem and taxation? Social media influencer and entrepreneur Ranveer Allahbadia tells us what he wants from the Budget.

It all depends on how you market yourself and the kind of campaigns and brands that you work with, says Bhumika Thakkar

India’s influencer market is estimated at $75-150 million a year, as compared to the global market of $1.75 billionASCI plans to frame these guidelines on the basis of international best practices, so that users can make informed decisions on their purchases

A generation of entrepreneurs is making a good living by building their own personal brands online, but the road to the top is filled with intense competition and anxietyData shows influencer ads elicit 277% more emotional intensity than television ads and are 87% more memorable

The number of brand collaborations an influencer has depends on the number of followersWhile for some it is about monetizing talent, for others, it is simply about acknowledgement and popularity

Up close with Instagram influencer Michael Zee, who looks at life sunny-side up