Mickey Mouse News

Companies

90 years on, Mickey lives on

As it turns 90 this week, the Walt Disney mascot and arguably, the most iconic cartoon character of the 95-year old company shows no signs of slowing down the popularity trail, even in India

5 min read16 Nov 2018
Companies

Mickey turns 90, and the Disney marketing machine celebrates

Disney is using Mickey's 90th birthday as a monstrous marketing moment, with the company's cross-promotional machine revved up to what may be its highest level yet

1 min read3 Nov 2018
Companies

Mickey Mouse turns 90, and Walt Disney is happy

Brands such as ONLY, Vero Moda and Jack & Jones, Volkswagen and DLF Brands will bring out special collections until 18 November, Mickey Mouse's birthday

3 min read18 Oct 2018
Industry

Possible Disney merger with Twitter poses risks for Bob Iger legacy

A deal between Walt Disney and Twitter would unite the world's largest entertainment company with the technology pioneer

3 min read27 Sep 2016
Industry

Mickey Mouse for grown-ups

Childhood nostalgia creeps into adult fashion as Disney India expands market

3 min read19 Aug 2016
Consumer

Disney’s unflappable Donald Duck turns 75

Disney’s unflappable Donald Duck turns 75

3 min read9 Jun 2009
Mint-lounge

Why Mickey Mouse makes me mad

Why Mickey Mouse makes me mad

4 min read14 Jun 2008
Industry

Children’s brands are chasing adults and tapping the nostalgia

Children’s brands are chasing adults and tapping the nostalgia

3 min read22 May 2008

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