India will have 410 million millennials, who will spend $330 billion annually, by 2020. Photo: Pradeep Gaur/Mint

Decoding: The millennial consumer

7 min read . 25 Jun 2018
A survey by job website Indeed, conducted in the same month, found that 83% of Indian millennials would consider switching jobs for a pay hike.

Money does matter for millennials

3 min read . 15 May 2018
If the quest for luxury is making basic needs hard to meet, some things need reconsidering. Photo: iStock

The theory of the stupid class

6 min read . 23 Sep 2017
For the older consumer, nostalgia is indulgence, but for the millenial, it’s retro cool. Photo: iStockphoto

When everything old is new again

3 min read . 02 Jun 2017
Millenials demand technology that can enable them to work the way they want. Photo: iStock

Workplace redesign for millennials

3 min read . 11 Apr 2017
Photo: Pradeep Gaur/Mint<br />

The children of liberalization

11 min read . 26 Jul 2016