Millennials

Gen Z has become the country's fastest-growing investor cohort, with under-30s now comprising 38% of the National Stock Exchange's base, but experts warn their decisions are driven more by social media, peer pressure and post-covid return euphoria than by sound financial strategy.

Indian consumers, especially young urban professionals, are increasingly replacing their home appliances, electronics, and even furniture much faster than before. Long-term ownership is now shifting to a 2-3-year upgrade cycle.

In an economy that demands diversification to survive, the best investment you can make might just be the one you do on a Saturday afternoon.

Wellness culture on social media idealizes positivity at the cost of depth. Experts warn that this shift can encourage emotional avoidance

The big purchase for young adults has traditionally been the first car or the first house. Gen Z is ditching traditions to splurge on travelling and events instead. Brands, take note.

Investment in the men's grooming sector is rising, with significant deals reflecting market maturity. Companies are focusing on premium products, driven by younger consumers' willingness to experiment, while established brands maintain dominance in a competitive landscape.

Thanks to the world wide web, health information is more accessible than ever — but for many, it’s also becoming a source of obsessive worry and sleepless nights

Nostalgia and novelty drives Gen-Z consumers to pick up personal care items with vanilla, coffee, grape, and similar fragrances that remind them of comfort foods. A bevy of new brands leads growth in the so-called gourmand beauty segment market.

Hookup slang is hollowing out the language of desire and eroding the emotional depth in dating and sex