Millennials
Marketing heritage to Gen Z: Neha Marda shares how Phitku is selling ‘phitkari’ without the grandma guilt
By stripping away the “old-fashioned” label, Phitku repositioned the alum not as a relic of the past but as a highly efficient, minimalist solution for today's fast-paced world.
3 min read15 Oct 2026Gen Z protests: Education and jobs in a free and open society are the top priorities of this generation
In India, this is the bulkiest age cohort with over 400 million people. A youth bulge needn’t always boost growth. Unless smart policy choices are made on education and development, a demographic dividend can turn into demographic dissidence.
5 min read8 Oct 2026Bengaluru techie's reality check on ₹2 crore flats goes viral — ‘Gen Z getting humbled by housing prices’
The techie noted that he leads a frugal lifestyle and had savings, but even with significant savings, a decent home in a gated community remains out of reach.
3 min read30 Sep 2026Smart search, virtual try-on: How AI assistants drive Millennials vs Gen Z shopping style this festive season
InMobi’s 2026 survey shows 4 in 5 consumers want AI shopping assistants, while Millennials show stronger interest than Gen Z in personalised AI recommendations.
1 min read25 Sep 2026Will Gen Z be largest, wealthiest generation in history? Report finds youth poised to overtake Boomers by 2029
Will Gen Z become the largest and wealthiest generation in history? A report by Nielsen (NIQ) and World Data Lab found the youth are poised to overtake Boomers' consumer spending by as early as 2029.
3 min read2 Sep 2026Gen Z is out-earning millennials, shows data; but has inflation already closed the gap?
New research shows Gen Z workers are out-earning millennials at the same age — but with soaring rents in the UK, US, and India, higher wages may not mean better lives. Here's what the data really shows.
8 min read22 Jun 2026How Millennials and Gen Z can improve credit health and build a strong credit score for future financial success
A strong credit score can unlock better financial opportunities. Discover practical credit health tips for Millennials and Gen Z to build financial resilience and improve borrowing prospects.
4 min read7 Jun 2026FOMO is reshaping investing behaviour. Are India’s financial advisers keeping up?
As traditional wealth management models begin to fray, the industry must pivot toward real-time engagement and behavioural coaching to stay relevant.
3 min read4 Jun 2026Gen Z investors are rewriting the rules of investing
Gen Z has become the country's fastest-growing investor cohort, with under-30s now comprising 38% of the National Stock Exchange's base, but experts warn their decisions are driven more by social media, peer pressure and post-covid return euphoria than by sound financial strategy.
5 min read12 May 2026Gen Z and millennials power India's rapid upgrade cycle, making old brand loyalty a thing of the past
Indian consumers, especially young urban professionals, are increasingly replacing their home appliances, electronics, and even furniture much faster than before. Long-term ownership is now shifting to a 2-3-year upgrade cycle.
4 min read25 Feb 2026Wait for it…
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