Mtv

A still from MTV Shuga. In Nigeria, the show aimed at providing HIV/AIDS-related information changed attitudes, shows a study

How MTV can help drive social change

1 min read . 25 Jul 2019
Akshay Rajpurohit makes synth music as Aqua Dominatrix. Photo: Abhijit bhatlekar/Mint

A grungy, neon-lit soundscape

3 min read . 19 Jan 2019
Jiggy George. Illustration: Jayachandran/Mint

Jiggy George: Licence to dream

7 min read . 19 Oct 2018
In 2012, it was reinvented as a fiction and reality show channel. However, in four years’ time, last July, it switched to being a youth-focused music brand.

Star India tuning out of Channel V

4 min read . 16 Nov 2017
Milind Soman and Alisha Chinai in a still from the video ‘Made In India’.

1990s: The decade of Indipop

4 min read . 02 Jun 2017
Photo: Pradeep Gaur/Mint

Brands scale up youth merchandise

3 min read . 06 Oct 2016