E-PaperNative Advertising News
Indian creativity is hot but not on television: David Shing of Oath Inc.
Oath Inc.'s vice-president David Shing on the power of native advertising, social media platforms becoming closed networks and why brands must invest in creating their own digital assets
8 min read31 Mar 2018Digital advertising in 2017: Elephant in the room?
The story of six blind people describing an elephant has an interesting parallel in the world of digital advertising
6 min read23 Jan 2017Paid news and the economics of the news industry
Competition in the media business may lower rather than raise the quality of news
10 min read4 Jun 2016Twitter to buy Namo Media to bolster mobile-ad reach
The purchase of Namo Media brings technology for so-called native advertising, a strategy that blends ads with the rest of a website
1 min read7 Jun 2014Storytelling ads may be journalism’s new peril
The new rage is ‘native advertising’—advertising wearing the uniform of journalism
6 min read16 Sep 2013Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared