Bournvita was hit by the biggest controversy they've ever seen in April 2023, when an influencer who calls himself 'Food Pharmer' uploaded a video on his social media handle criticising Bournvita, saying that it contains an excessive amount of sugar which was not safe for children. This video went viral - people questioned and criticised Bournvita and demanded answers from Mondelez-owned Cadbury. In fact, the influencer even got a legal notice from Mondelez India dismissing his allegations as unscientific and distorted. But... this only intensified the public scrutiny. This entire controversy led to a probe even by the child rights body, who asked Cadbury to withdraw all misleading ads, packaging and labels. It all ended with Bournvita actually losing its status as a health drink, with the Indian government asking e-commerce sites to remove that tag from all such products. But all of this happened a while ago... so why are we talking about it now? Well, that's because now, more than a year after the controversy, Bournvita seems to have launched a large-scale campaign led by influencers, to highlight the fact that the drink has lower sugar content and even nutritional benefits. Can this help them regain the confidence of consumers? Watch!
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