CEO Elliott Hill is trying to revive flagging sales by speeding up development of innovations such as the uber-cushioned Vomero Premium.
4 min read10 Nov 2025Nike unveils powered shoes that gently help you walk further and faster. Designed for real-world use, Project Amplify aims to serve commuters and street walkers as much as sports lovers, bringing wearable robotics to daily routines.
1 min read24 Oct 2025Nike’s Converse brand is turning into baggage. With the sportswear company flailing amid shifting fashion trends, it can’t afford to get left behind where it matters most. If its CEO must achieve a turnaround, Nike needs brand portfolio clarity.
4 min read21 Oct 2025Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around sports such as running and basketball.
3 min read15 Oct 2025The Kenyan athlete’s brave attempt to run a mile under four minutes brings women’s sports into the global spotlight
4 min read2 Jul 2025The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.
3 min read25 Jun 2025Carbon tech racing shoes have made it easy to break records. Ahead of three big marathons, Lounge tried out two trending pairs of shoes to find out how they deliver on the road
5 min read14 Apr 2025The world’s largest footwear and apparel companies, like Nike and Gap are facing a shock to their supply chains after President Donald Trump announced new tariffs on Vietnam and other critical production hubs.
3 min read3 Apr 2025Nike share price: Nike shares have declined in the session after earnings for six straight quarters. The stock is down more than 60 per cent from its record high mark.
3 min read21 Mar 2025Sportswear major Nike is set to launch its NikeSkims range. While its past deals with fashion labels have been let-downs, this one could help the company achieve the turnaround it so badly needs.
4 min read24 Feb 2025The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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