Nike News

Companies

Can the tallest running shoe out there chart the path for Nike’s comeback?

CEO Elliott Hill is trying to revive flagging sales by speeding up development of innovations such as the uber-cushioned Vomero Premium.

4 min read10 Nov 2025
From:
Gadgets And Appliances

Next big thing in footwear? Nike debuts tech that could boost every step for athletes and strollers

Nike unveils powered shoes that gently help you walk further and faster. Designed for real-world use, Project Amplify aims to serve commuters and street walkers as much as sports lovers, bringing wearable robotics to daily routines.

1 min read24 Oct 2025
Opinion

Just sell it: Nike should put Converse up for sale to get back in the sportswear race

Nike’s Converse brand is turning into baggage. With the sportswear company flailing amid shifting fashion trends, it can’t afford to get left behind where it matters most. If its CEO must achieve a turnaround, Nike needs brand portfolio clarity.

4 min read21 Oct 2025
Us

Nike’s Comeback Takes Shape With Turnaround Plans Working

Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around sports such as running and basketball.

3 min read15 Oct 2025
Lounge

Why Faith Kipyegon’s attempt at the sub-4-minute mile matters

The Kenyan athlete’s brave attempt to run a mile under four minutes brings women’s sports into the global spotlight

4 min read2 Jul 2025
Companies

Inside Nike’s reinvention of the Air Jordan

The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.

3 min read25 Jun 2025
From:
Lounge

Running shoes review: Adidas Adizero Takumi Sen 10 vs Nike Alphafly 3

Carbon tech racing shoes have made it easy to break records. Ahead of three big marathons, Lounge tried out two trending pairs of shoes to find out how they deliver on the road

5 min read14 Apr 2025
Markets

Nike share price skids 6% as Trump's reciprocal tariffs target key manufacturing hubs

The world’s largest footwear and apparel companies, like Nike and Gap are facing a shock to their supply chains after President Donald Trump announced new tariffs on Vietnam and other critical production hubs.

3 min read3 Apr 2025
Markets

Nike share price cracks 9% to hit five-year low after Q4 sales drop 17%; Mcap below $100 billion for first time

Nike share price: Nike shares have declined in the session after earnings for six straight quarters. The stock is down more than 60 per cent from its record high mark.

3 min read21 Mar 2025
Opinion

Nike’s revival: A tie-up with Kim Kardashian’s Skims label might just do it

Sportswear major Nike is set to launch its NikeSkims range. While its past deals with fashion labels have been let-downs, this one could help the company achieve the turnaround it so badly needs.

4 min read24 Feb 2025

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