Online Marketing News
Snapdeal partners with RBL, Federal Bank to penetrate non-metro markets
Non-metro cities are some of the biggest markets for Snapdeal and these partnerships work well as they leverage the regional connect of the banks and the value-conscious selection available on the firm
1 min read16 Jan 2019Decoding: The millennial consumer
A look at what consumer companies are doing to capture the heart, mind and wallets of India’s millennial consumers
7 min read25 Jun 2018Google to block ‘annoying’ ads in browser starting early next year
Google is planning to filter out ads, including its own, that are not compliant with the Better Ads Standards in its Chrome browser starting early 2018
2 min read2 Jun 2017Alibaba transforms wealthy shopaholics into an online marketing squad
APASS has helped Alibaba persuade the well-heeled shoppers trolling its Tmall and Taobao shopping emporiums to keep spending
3 min read18 Nov 2016What are start-ups afraid of? The answers say a lot about tech
Y Combinator applications provide a unique view into the rapidly changing technology scene from the perspective of up-and-comers
2 min read18 May 2016The rise and rise of digital influence
Digital influence refers to the role that the digital medium plays in influencing purchasesirrespective of whether the purchase is finally made online or offline
4 min read29 Apr 2016Emphasis on greater RoI fuels rise of mar-tech
The rising importance of questions like which customer to target, how best to target them and when have blurred the lines between the two otherwise separate approaches
2 min read15 Apr 2016Opera becomes first big browser maker with built-in ad-blocker
Faster loading, increased privacy and security and a desire for fewer distractions are behind the growing demand for ad-blockers
2 min read10 Mar 2016Flipkart, Snapdeal report strong jump in sales
Flipkart’s unit sales jump 150% so far in 2015, while Snapdeal reports an increase of 222% in GMV in the June quarter
2 min read11 Aug 2015L’Oreal, Dove are most preferred brands among social media users
Social-media users in US less likely to interact with a brand name than those in emerging markets like China, Brazil and India, according to a survey
1 min read24 Jun 2015Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared