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ONLINE MARKETING

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Snapdeal partners with RBL, Federal Bank to penetrate non-metro markets

1 min read . 16 Jan 2019

India will have 410 million millennials, who will spend $330 billion annually, by 2020. Photo: Pradeep Gaur/Mint

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Decoding: The millennial consumer

7 min read . 25 Jun 2018

With in-built filter, Google plans to discourage third-party ad-blockers that stop all advertising content, hurting revenue for content creators. Photo: Getty Images

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Google to block ‘annoying’ ads in browser starting early next year

2 min read . 02 Jun 2017

Alibaba says it will double the number of APASS members next year. Photo: Reuters

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Alibaba transforms wealthy shopaholics into an online marketing squad

3 min read . 18 Nov 2016

Facebook’s Instagram is a perennial threat on start-ups’ radar. Photo: Bloomberg

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What are start-ups afraid of? The answers say a lot about tech

2 min read . 18 May 2016

Digitally influenced consumers often look for where to buy the product or get the best price. Photo: iStockphoto

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The rise and rise of digital influence

4 min read . 29 Apr 2016

The rising importance of questions like which customer to target, how best to target them and when have blurred the lines between ad-tech and mar-tech. Photo: iStock

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Emphasis on greater RoI fuels rise of mar-tech

2 min read . 15 Apr 2016

Opera has a history of introducing innovations that later become common in major browsers such as tabbed browsing and pop-up blocking.

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Opera becomes first big browser maker with built-in ad-blocker

2 min read . 10 Mar 2016

The Flipkart seller base is expected to exponentially grow through the on boarding of 1 lakh sellers by the end of 2015. Photo: Ramesh Pathania/Mint

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Flipkart, Snapdeal report strong jump in sales

2 min read . 11 Aug 2015

The $544 billion ad industry is increasingly being driven by Internet marketing, as brands follow consumers online. Photo: AFP

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L’Oreal, Dove are most preferred brands among social media users

1 min read . 24 Jun 2015

Sometimes a button that says ‘redeem now’ or ‘request a quote’ is enough in online campaigns.

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Extract| The Small Business Online Marketing Handbook

4 min read . 21 Sep 2014

EBay is simplifying its “final value fees” with the percentage fee levied on each sale determined by product categories. Currently, the percentage fee is based on an item’s price. Photo: Justin Sullivan/Getty Images/AFP (Justin Sullivan/Getty Images/AFP)

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EBay goes after Amazon with fee changes for sellers

2 min read . 20 Mar 2013

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Telekom Malaysia, Google enter JV for online marketing to SMEs

1 min read . 04 Aug 2011

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Personalized Offers | Marketing in a digital world

6 min read . 04 Aug 2008

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BRIC nations set for mobile boom

1 min read . 23 Jun 2008

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India Knowledge@Wharton | Why ads aren’t moving online

5 min read . 03 Mar 2008

ONLINE MARKETING

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