Online ads

The ‘crowdsourcing’ aspect of how the site attracts content, which in turn attracts advertisers, is not dissimilar, at least at its heart, to other models that have disrupted commerce by using a ‘digital’ alternative. Photo: Sneha Srivastava/Mint
Google’s sponsored search auction introduced in 2002 required that instead of paying its own bid, a winning bidder pays the amount bid by the bidder just below it. Photo: Bloomberg

The auction that runs the internet

4 min read . 07 Sep 2017
In the fourth quarter of 2016, Google’s advertising network generated 17% of Alphabet’s total revenue, down from 22% three years earlier. Photo: Reuters

The chink in Google’s ad armour

2 min read . 30 Jan 2017
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