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These are not the first such allegations.Before BARC, TAM Media Research Pvt. Ltd that provided TV ratings was embroiled in several such controversies.

Integrity and honesty vital to resolve TRP issue

3 min read . 22 Oct 2020

Photo: iStockphoto

Opinion | Millennials drive the fragrance category

3 min read . 13 Dec 2018

Will rural ratings disrupt channel rankings?

4 min read . 01 Oct 2015

From brand to basket loyalty

4 min read . 10 Sep 2015

The digital commerce market was valued at `81,525 crore by the end of December 2014 and registered a growth of 53% over 2013, according to a March 2015 Digital Commerce Report by IAMAI and IMRB International. Photo: Bloomberg

A day in the life of a digital native

4 min read . 03 Sep 2015

The ruling Bharatiya Janata Party (BJP) boasts one of the largest database, having enrolled 105 million people as its members between November 2014 and April 30 this year.

BJP: reaping the data dividend

4 min read . 02 Jul 2015

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