Oriflame News

Companies

After Jochnick's death, Oriflame founders make offer to buy out Swedish cosmetic company

Oriflame's products range from makeup and skin and haircare to accessories and food additivesThe group has reduced its exposure to Russia and other CIS countries in recent years

1 min read22 May 2019
Industry

Oriflame’s new ad featuring Kalki Koechlin promotes women empowerment

The digital campaign features Oriflame’s new brand ambassador Bollywood actor Kalki Koechlin as Ajalaa, an independent, strong-willed woman who believes in empowering women through education

2 min read12 Oct 2017
Industry

Growth slows for direct selling industry as it loses its biggest strength—people

The companies engaged in direct selling saw a drop in people from 570,000 in 2012-13 to 400,000 in 2015-16, and the rate of revenue growth had also declined, says a study

2 min read22 Feb 2017
Companies

Oriflame to bet big on skincare, wellness in new strategic push

Oriflame is planning to narrow its focus to the recently introduced range of wellness products and its 'well-established' category of skincare products

3 min read1 Dec 2016
Industry

Oriflame counts India among its top two markets in five years

Oriflame is expecting a sales turnover of around Rs1,500 crore in next four years and it believes that skin care and wellness would be its growth driver

1 min read2 Oct 2016
Politics

Govt issues norms to regulate direct-selling firms

Pyramid scheme firms, such as Amway, Tupperware, Oriflame, reward users for signing up more customers, and inevitably collapse, leading to losses for a large number of customers

3 min read13 Sep 2016
Industry

China’s Tiens Group to enter Indian e-commerce market

The group also plans to expand direct selling business in the country and expand user base to one crore over the next five years

2 min read22 May 2016
Mint-lounge

‘Fall’ into the beauty line

‘Fall’ into the beauty line

1 min read16 Sep 2010
Companies

Oriflame to launch 400 new products, treble biz in 5 years

Oriflame to launch 400 new products, treble biz in 5 years

1 min read17 Aug 2009
Home Page

Beauty Counter | Cinderella man

Beauty Counter | Cinderella man

1 min read19 May 2009
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