E-PaperPartho Dasgupta News
Building consensus for digital media measurement
Although Barc has been working on digital measurement for the last couple of years, it's taking time to build consensus as it is a new platform being created for India
4 min read31 Jan 2018Barc India to roll out digital measurement service for video ads, content
Barc India's new EKAM tool will be rolled out over the next 18-24 months and will map video ads and content across platforms
1 min read10 Apr 2017BARC India appoints Nielsen to conduct Universe estimation study
The study will address questions such as number of televisions per household, viewers and viewing habits
1 min read24 Sep 2015Our data reflects normal human nature: BARC CEO
CEO Partho Dasgupta on the alliance with TAM India, swings in audience measurement and future plans of the company
3 min read16 Sep 2015Barc to offer weekly data on Twitter for free
While Barc subscribers have access to all the data on a weekly basis, this service is available free of cost to any non-subscriber
1 min read3 Jun 2015In trial run, BARC to install meters to gauge TV viewing data from next week
Hansa Research has been given the task of installing these meters to pull viewership data
6 min read10 Aug 2014BARC names Partho Dasgupta as chief executive
BARC is a group of broadcasters, advertisers and media agencies
1 min read8 May 2013Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared