Pepperfry News

n an interview, Kashyap Vadapalli, chief marketing officer and business head of Pepperfry, said that the company is focusing on building an omnichannel retail strategy

The Mumbai-based Pepperfry’s IPO plans come at a time when discretionary spends across sectors, including furniture retail, have been affected by the coronavirus lockdown and economic distressThe company has more than 60 experience centres called Pepperfry Studios across cities

In an interview, Ambareesh Murty, co-founder and CEO, Pepperfry speaks about plans to go public, growth and profitability and the importance of omnichannel retail

Its new digital campaign, comprising three films, features young men taking their family business and highlighting how locally-made furniture is not only high-quality but can also be modern looking

The warehouse in Hoskote area of Bengaluru is spread across 360,000 sq. ft, roughly the size of 6 football fieldsThe Bengaluru warehouse is among the company’s three large 'mother hubs'

Pepperfry co-founder Ambareesh Murty opens up on the plans for a public float for the e-commerce companyThe task of standardizing furniture and selling it to millions of people across India is not an easy task, said Pepperfry co-founder

Meeting rooms named after mountain passes and wall photos shot by the staff reflect the founders’ love for treksComfort and a sense of home are what Pepperfry’s founders were going for while furnishing the corporate, customer service teams

Strategic calls it has made over the past few years, have started to pay off and will help boost revenue and reduce lossesIn a bid to build on the initial success of its omni-channel strategy, now also plans to scale up its offline store expansion aggressively

The company plans to achieve overall profitability over the next 12-18 months

The move enables HomeLane to operate diverse offline modelsranging from larger experience centres to show flats and even a mobile showroom