Pr Strategy News

Companies

How Bajaj Auto has taken on competition to buck the slowdown in two-wheeler sales

Bajaj Auto’s aggressive pricing strategy in the entry-level commuter segment has kept its sales tickingBajaj’s success in garnering share also needs to be seen against the backdrop of intense competition in the two-wheeler market

3 min read6 May 2019
Auto

Hero Xtreme 200R to take the price war to Bajaj Pulsar

With the Xtreme 200R, Hero MotoCorp plans to play the pricing strategy as it seeks to challenge Bajaj Pulsar's dominance in the premium motorcycles segment

1 min read8 Aug 2018
Auto

Bajaj Auto set to disrupt India’s motorcycle market in peak sale season

Bajaj Auto's push for market share growth is already consuming its profit margins but it is undaunted and has set greater ambitions with aggressive product pricing

1 min read30 Jul 2018
Companies

Grofers finds success with D-Mart model for online groceries

Grofers changed its pricing strategy last year to target lower middle class and middle class consumers, and the result is a 300% growth in revenue and reduced losses

3 min read12 Apr 2018
Technology

iPhone X puts exclamation point on Apple’s pricing strategy

The premium pricing strategy for the iPhone X reflects Apple's long-held belief that consumers will pay more for products that are so well designed that they can't fathom living without them

3 min read13 Sep 2017
Companies

Whirlpool will never be in the pricing game: MD Sunil D’Souza

Whirlpool of India MD Sunil D'Souza says the consumer durables firm will never play the pricing game with South Korean rivals Samsung and LG

4 min read11 May 2017
Industry

It’s the survival of the biggest in India’s telecom industry

Reliance Jio has sparked an unprecedented wave of consolidation in India's telecom industry barely six months into its commercial roll-out. MintAsia examines the changing landscape

7 min read7 Apr 2017
Industry

Has data reached inflection point?

Softening data prices will lead to higher data adoption and increase in data volumes, say analysts, adding Reliance Jio's pricing strategy will be key to stabilization of data pricing environment

4 min read7 Apr 2017
Companies

The Nestle we are building is for another 100 years: MD Suresh Narayanan

'Turnaround MD' Suresh Narayanan on how Nestle's commitment has increased post the Maggi ban

3 min read15 Feb 2017
Opinion

Does price depend on the cost?

In a country like India, it is foolhardy not to think of pricing from all angles, and not just from the cost of manufacture and raw material

4 min read12 Jul 2016
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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