Praful Akali News

Industry

Word of mouth and social media tend to work well in healthcare advertising: Praful Akali

Praful Akali, founder and MD at Medulla Communications, talks about his experience at Cannes, the state of healthcare advertising and why consumers do not trust most of the healthcare ads in India

2 min read26 Jun 2018
Industry

Whiter clothes or healthier lives?

Akali brothers, whose Medulla Communications won Agency of the Year award at Lions Health, chose the latter

5 min read6 Jul 2016

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