Psychology Of Money

When markets fall, behaviour—not volatility—locks in losses. Financial advisors are decoding ‘money personalities’ to help investors manage fear, risk and long-term returns.

From empty flats to losing stocks and unused wardrobes, the Endowment Effect makes us overvalue what we own. Here’s how emotional pricing quietly erodes wealth—and how to stop paying the ego tax.

Jane Goodall revolutionized how we see animals by showing chimps have personalities and emotions. Yet, our interpretation of animal behaviour may mostly be projections of human feelings onto them.

More or less everyone fantasizes about revenge at some point or another. But why do some people act on their fantasies while most of us don’t? The answer might be more mundane than we think.

Are you a celebrity, adventurer, individualist, guardian or straight-arrow investor? This framework, proposed by economists and fund managers back in 1986, can help you understand your strengths and, more importantly, your weaknesses to help you become a better investor.

Are you a celebrity, adventurer, individualist, guardian or straight-arrow investor? This framework, proposed by economists and fund managers back in 1986, can help you understand your strengths and, more importantly, your weaknesses to help you become a better investor.