Public relations

Photo: iStockphoto

Conquering a corporate crisis

5 min read . 19 Nov 2017
The acquisition comes in the wake of Madison’s efforts to consolidate its public relation offering. Photo: Bloomberg

Madison World acquires Brand-comm

2 min read . 04 May 2017
A video taken by a fellow passenger on the United Airlines flight has gone viral and garnered over 120 million hits in less than a day in China alone—particularly damaging since the passenger is of Chinese descent.

United Airlines’s branding disaster

1 min read . 12 Apr 2017
CSR has always been firmly pegged to return on investment through the action and perception of better community relations.

Cynical practice and the death of CSR

3 min read . 17 Nov 2016