The objective of an ICE theatre is to fill a viewer’s peripheral vision with colours and objects similar to what’s on the main screen. An acronym for Immersive Cinema Experience, ICE involves the use of LED panels on either side of the main screen. The objective of an ICE theatre is to fill a viewer’s peripheral vision with colours and objects similar to what’s on the main screen.
25 Jan 2023The company already has 841 screens across 176 properties in 71 cities The company plans to open 120 screens in the coming financial year
1 min read6 Mar 2020PVR Friday said it is planning to raise up to ₹750 crore through issue of securities to qualified institutional buyers
1 min read28 Dec 2018Theatres in Madhya Pradesh were shut to protest the imposition of 15% local tax in addition to the 28% GST, saying that it wasn't just unviable to run exhibition business this way but also defeating the entire purpose of one nation, one tax
2 min read30 Oct 2018Total revenue of the combined PVR-SPI Cinemas entity for FY18 is almost twice that of PVR's nearest rival Inox Leisure
2 min read14 Aug 2018Walking into CEO Gautam Dutta's cabin at the PVR Cinemas' corporate office in Gurugram, one is immediately struck by the emphasis placed on movies and design
3 min read23 Apr 2018The shift to the goods and services tax GST is expected to be positive for multiplex firms PVR and Inox Leisure
1 min read4 Oct 2017PVR reached a screen count of 160 across 38 properties in Maharashtra, with six properties and 35 screens in Pune
1 min read11 Aug 2017In an interview, PVR CEO Ajay Bijli talks about the multiplex chain's evolution and why movie theatres in India should survive the advent of digital platforms
6 min read9 Mar 2017PVR Cinemas's Vkaao.com is a unique movie-booking website where users can pick their own movies
3 min read21 Jan 2017