Broadcasters will be under pressure to protect their pay TV revenue as free-to-air channels fare better in rural markets
4 min read3 Dec 2015Both advertisers and broadcasters are waiting for the rural data with bated breath. Neither is sure how the new markets will behave
4 min read1 Oct 2015The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared