Rural Sector News
Consumer brands set to write the influencer marketing playbook to push rural sales?
The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.
7 min read21 Apr 2025Rural India’s reality check: Consumers turn cautious as aspiration meets inflation
Despite ongoing aspirations, spending priorities are shifting to essentials and social events, while big-ticket purchases are being deferred, according to Kantar’s Rural Barometer 2025.
5 min read17 Apr 2025Govt to roll out credit rating for rural borrowers in six months
Grameen Credit Score will assess rural borrowers’ creditworthiness based on digital transaction data, government subsidy receipts, and UPI activity
3 min read19 Feb 2025Budget: A missed opportunity is the biggest cost burden that India must bear
It did a good job on many fronts but let the country down on badly needed market reforms in India’s farm sector. When will state intervention recede so that price signals get a chance to work?
4 min read16 Feb 2025PM Narendra Modi to distribute 6.5 million Svamitva property cards to 50,000 villages across 10 states, two UTs
Banks are now recognizing Svamitva property cards as valid collateral for asset monetization and mortgaging property.
1 min read17 Jan 2025A tale of two Indias: Inequality alleviation is a challenge we must tackle head-on
A study of seven decades of disparities—as they widened and shrank in phases—offers the country insights as well as clues to the policies we must pursue for a more equitable future. We need the best of times for everyone.
4 min read13 Jan 2025Reality check: Too many outcome shapers seem to be in need of one
The ivory tower is all too real. It explains a key deficiency in well-intentioned but useless analysis. It’s too distant from ground realities—as seen in a recent discussion on rural women’s empowerment.
4 min read23 Dec 2024India must shift its policy focus to address the demand deficiency that ails its economy.
Adverse news on inflation and GDP growth point to a structural problem. Addressing supply issues alone won’t help when the principal constraint we face is weak overall demand.
3 min read12 Dec 2024Mint announces All About AI: Tech4Good Awards, to recognise those using AI for Social Good
Applications now open for individuals and institutions using AI to demonstrate measurable and scalable impact on society.
1 min read29 Oct 2024Water must be at the centre of any efforts to uplift rural India
No sustainable path to rural development is possible without water conservation, given our reliance on agriculture. With men migrating to urban areas, we must empower women farmers with knowledge, finance and market access, even as the farming sector gets technological aids.
4 min read12 Sep 2024Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared