E-PaperSavlon News
ITC targets Savlon to be a ₹1,000-cr brand this fiscal
It is expected to become the largest in the firm’s personal care products portfolio
2 min read8 Oct 2020ITC launches Savlon hand sanitiser sachet at 50 paise
The Savlon sanitiser sachet is cost-effective and developed with the help of Swiss fragrance manufacturer GivaudanITC had commenced production of Savlon sanitizers earlier this year
1 min read15 May 2020ITC replaces Saina Nehwal with Boman Irani as Savlon’s brand ambassador
The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders typified by Boman IraniThe hygiene portfolio comprises Savlon handwashes, pen sanitizer spray, gel-based hand sanitizer and soaps
1 min read29 May 2019Savlon to be ₹500 crore brand in 2-3 years
Savlon competes with Hindustan Unilever Ltd's Lifebuoy which is a ₹2,000 crore brand and Reckitt Benckiser India's Dettol.
2 min read12 Oct 2018ITC enters hand sanitiser category, plans to turn Savlon into ₹500 crore brand
ITC's foray into hand sanitiser segment pits Savlon against RB India-owned Dettol, HUL-owned Lifebuoy and Godrej's Protekt
2 min read13 Sep 2018Cannes Lions 2018: India brings home 21 metals and 2 Grand Prix
Savlon's 'Healthy Hands Chalksticks' and TBWAIndia's 'Blink to Speak' won the 2 Grand Prix at Cannes Lions this year
2 min read23 Jun 2018How Savlon and Ogilvy taught hygiene lesson to kids through chalk sticks
The objective of the campaign was to introduce young children in rural India to the habit of washing hands with soap before meals
3 min read27 Jun 2017India to review US FDA’s ban on antibacterial soap
The US FDA ruled that manufacturers failed to show efficacy of any of 19 active compounds that go into over-the-counter antiseptic washing products
4 min read13 Sep 2016With Savlon, ITC targets wider presence in the hygiene space
ITC is working on extending the brand into all possible categories of hygiene products
3 min read7 Aug 2015ITC to acquire Savlon, Shower to Shower brands from Johnson and Johnson
The agreement with Johnson and Johnson will be ITC's first purchase in the personal care segment
4 min read13 Feb 2015Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared