The Seagram's deal will help Diageo push new brands like George Clooney's Casamigos tequila alongside its core whiskey and vodka lines in the US
1 min read12 Nov 2018The driving force behind Pernod's market share wins is its relentless, single-minded focus on the whisky portfolio that it bagged when it bought Seagram's India business in 2001
2 min read7 Nov 2018Made by Ogilvy and Mather, Seagram's Imperial Blue has rolled out three new television spots
2 min read3 Jan 2017Bronfman, who took control of the Seagram empire from his father, was president of World Jewish Congress from 1981 to 2007
2 min read23 Dec 2013Wine makers expect sales to rise 10-20% in Oct-March
3 min read15 Nov 2009The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared