Shuchi bansal

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From brand to basket loyalty

4 min read . 10 Sep 2015
The digital commerce market was valued at `81,525 crore by the end of December 2014 and registered a growth of 53% over 2013, according to a March 2015 Digital Commerce Report by IAMAI and IMRB International. Photo: Bloomberg<br />

A day in the life of a digital native

4 min read . 03 Sep 2015
The ruling Bharatiya Janata Party (BJP) boasts one of the largest database, having enrolled 105 million people as its members between November 2014 and April 30 this year. <br />

BJP: reaping the data dividend

4 min read . 02 Jul 2015
Mint<br />

Ikea’s consumer challenge in India

3 min read . 15 Nov 2012
<br />Shyamal Banerjee/Mint<br />

Mixed signals in e-tailing

4 min read . 24 Aug 2012
<br />Shyamal Banerjee/Mint<br />

Luxe lovers of the north

3 min read . 26 Jul 2012
<br />By Jayachandran/Mint<br />

Class, society and two Indias

3 min read . 28 Jun 2012
<br />Shyamal Banerjee/Mint<br />

Clearer picture on the small screen

3 min read . 03 May 2012
<br />Shyamal Banerjee/Mint<br />

Private fashion labels flood the Net

3 min read . 19 Apr 2012
<br />Shyamal Banerjee/Mint<br />

More power to rural consumer

3 min read . 22 Mar 2012
<br />Graphics: Shyamal Banerjee/Mint<br />

Branded apparel loses sheen

3 min read . 23 Feb 2012
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Searching for rocks online

3 min read . 29 Dec 2011
<br />Shyamal Banerjee/Mint<br />

Offering a hook to spend more

3 min read . 02 Dec 2011
<br />Shyamal Banerjee/Mint<br />

Seizing the Cinderella moment

3 min read . 20 Oct 2011
<br />Jayachandran/Mint<br />

Of wellness, botox and men

3 min read . 08 Sep 2011
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Designing the shopping experience

3 min read . 25 Aug 2011