Simran lal

Simran Lal

Hitting the pause button

6 min read . 06 Apr 2019
Despite external pressure to expand the Good Earth brand in India and abroad, Simran Lal prefers to avoid retail ubiquity and consequent brand dilution.

Good Earth: The business of design 

2 min read . 18 Jun 2017
Simran Lal in her office. Photographs by Pradeep Gaur/Mint

Simran Lal: The creative entrepreneur

6 min read . 18 Jun 2017
Simran Lal and Raul Rai at the Bandra store. Photo: Abhijit Bhatlekar/Mint

The concept of a concept store

3 min read . 17 Jun 2017
Simran Lal. Photo: Abhijit Bhatlekar/Mint<br />

The Good Earth journey

6 min read . 27 Mar 2016
A file photo of Indrani Mukerjea, the main accused in the Sheena Bora murder case. Photo: Mint<br />

What the Indian Rich did next

3 min read . 16 Sep 2015