Smirnoff News

Companies

Magic Moments dominance gives Smirnoff, others a hangover

The popularity of Magic Moments, the vodka brand from the Radico Khaitan stable, has left a trail of other powerful labels—from White Mischief to Romanov in its wake

3 min read23 Oct 2018
Companies

United Spirits unveils bartender chatbot

Chatbot, called Simi, uses Facebook Inc's Messenger platform and will suggest do-it-yourself cocktail recipes for consumers using ingredients available at homes

1 min read13 Dec 2016
Industry

Viacom targets young viewers for Star Trek Beyond, ties up with Smirnoff

Smirnoff has curated a range of exclusive cocktails inspired by Star Trek as part of Viacom's campaign

2 min read14 Jul 2016
Companies

Allied Blenders & Distillers hires new CEO ahead of planned IPO

Anupam Datta has been named as ABD managing director and chief executive officer

3 min read2 Aug 2015
Companies

USL may complete Diageo integration in six months

USL, which distributes Diageo brands in India, will nowalso make these labels, adding premium brands to its portfolio

3 min read13 Jan 2015
Companies

United Spirits says independent directors approve Diageo deal

The firm is meeting its shareholders on 9 January seeking approval for the plan to make and sell brands owned by Diageo

1 min read3 Jan 2015
Companies

United Spirits to again approach shareholders

The firm plans to make and sell brands like Johnnie Walker whisky and Smirnoff vodka owned by its parent Diageo

2 min read18 Dec 2014
Companies

United Spirits fails to get shareholder approval for Diageo licensing deal

Some 29.8% of public shareholders of USL voted against the resolution to allow it to sell Diageo brands

2 min read28 Nov 2014
Companies

About 40% of our luxury growth comes from non-metros: Diageo India MD

Abanti Sankaranarayanan believes there is opportunity to expand in both the premium and luxury segments in India

3 min read5 Nov 2014
Companies

Diageo introduces its first pre-mixed vodka, Smirnoff Ice, in India

Smirnoff Ice Black and Smirnoff Ice Original will be available shortly in Goa and Karnataka

1 min read29 Oct 2014
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