For creators who were more active on TikTok, getting the same number of followers on Reels won’t be easythe ban has caused an estimated dent of ₹120 crore for the top 100 influencers, according to findings of Indian Institute of Human Brands
2 min read2 Aug 2020Millennials make up the largest age-group wise segment of the Indian workforce, and are considered growth drivers for the economy as a whole. With the Union Budget just around the corner, what are their expectations from the government when it comes to factors like the start-up ecosystem and taxation? Social media influencer and entrepreneur Ranveer Allahbadia tells us what he wants from the Budget.
21 Jan 2020India’s influencer market is estimated at $75-150 million a year, as compared to the global market of $1.75 billionASCI plans to frame these guidelines on the basis of international best practices, so that users can make informed decisions on their purchases
3 min read8 Oct 2019A generation of entrepreneurs is making a good living by building their own personal brands online, but the road to the top is filled with intense competition and anxietyData shows influencer ads elicit 277% more emotional intensity than television ads and are 87% more memorable
5 min read1 Sep 2021The number of brand collaborations an influencer has depends on the number of followersWhile for some it is about monetizing talent, for others, it is simply about acknowledgement and popularity
6 min read26 Mar 2019Up close with Instagram influencer Michael Zee, who looks at life sunny-side up
6 min read12 May 2015The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared