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Sony earned ₹200 crore ad revenue from FIFA World Cup

For Sony, the top four markets which contributed to viewership of FIFA World Cup include West Bengal (22.2 million), Kerala (17.8 million), Maharashtra/Goa (12.8 million)and North East (11.4 million)

1 min read27 Jul 2018
Industry

83.9 million viewers watched first 48 FIFA matches live on Sony channels

Over 30 million viewers live-streamed the 48 matches on video streaming platform SonyLIV's app and website

1 min read5 Jul 2018

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