Sponsorship News

Industry

Disney+ Hotstar onboards 13 sponsors ahead of IPL 2020

Fantasy sports platform Dream11 is Hotstar's co-presenting sponsor while Boost has come on board as the co-powered by sponsorDisney+ Hotstar currently offers various types of ad formats from non-skippable video ads, billboards and various features for moment marketing

2 min read14 Sep 2020
Sports

Shuttler Kidambi Srikanth signs 4-year deal with Li-Ning

The deal, which is valued at 35 crore for a period of four years, will comprise sponsorship and equipment supply

1 min read14 Jan 2019
Companies

Royal Stag signs five-year sponsorship deal with ICC

Sports marketing experts estimate the size of Royal Stag's sponsorship deal to be $5-6 million per year

2 min read12 Dec 2018
Companies

Bira beer clinches ICC sponsorship deal for five years

Craft beer maker Bira 91's sponsorship deal with International Cricket Council (ICC) is estimated at $5-6 million per year

3 min read28 Nov 2018
Mint-lounge

F1 to enable live in-play betting

As part of the deal, Interregional Sports Group will have the right to sub-license betting partnership rights to select betting brands

1 min read21 Sep 2018
Sports

With tobacco revenue now forbidden, F1 turns to high-tech

In the last few years, F1 teams have been working to form partnerships with companies in the technology industry that would bring not only high-tech expertise, but also revenue

6 min read17 Sep 2018
News

Sports sponsorships can also be used as a tool to engage employees

More and more Indian organizations are using sports sponsorships as a strategic tool for employee engagement and motivation

3 min read2 Sep 2021
Technology

Samsung borrows from Chinese playbook in battle for India’s smartphone market

Samsung seeks to reinvent itself as a 'younger brand', as well as providing sales staff for smaller stores and even finding a new love for cricket with a sponsorship deal

4 min read1 Aug 2018
Industry

Roger Federer’s $300 million Uniqlo deal is a match made in retail heaven

Roger Federer is more likely to attract buyers of the smart-casualwear that Uniqlo stocks than his football counterparts

2 min read9 Jul 2018
Sports

Despite poor showing in IPL, RCB delivers on profitability

Nearly 95% of Royal Challengers Bangalore's sponsorship revenue comes from external partners like Eros Now, HP and Dominos

4 min read4 Jun 2018
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