Sponsorships

An estimated `800 crore in ad revenue is riding on the back of this sports property, which had a television rating point (TRP) of 3.8 in the previous season, its sixth. At its peak, IPL had a TRP of 5.5 in 2008 when the tournament started. Photo: HT<br />

Sponsors jump on the IPL bandwagon

4 min read . 04 Apr 2014
A file photo of badminton player Saina Nehwal. Photo: Kumar/Mint<br /> (Kumar/Mint)

Can IBL do an IPL for badminton?

5 min read . 23 Jul 2013
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