More and more Indian organizations are using sports sponsorships as a strategic tool for employee engagement and motivation
3 min read2 Sep 2021The growth in sports sponsorship slowed to 14.1% in 2017 from 19.3% in 2016 due to fewer sporting events and economic disruptions such as GST rollout
3 min read22 Mar 2018Indian companies have the opportunity of creating successful sporting properties that will reflect the changes in Indian society. Will they show the creative zeal to seize the chance?
3 min read30 Aug 2017Star India MD Sanjay Gupta is confident that the business of sport is only going to get 'bigger and better' in the coming years
6 min read12 Jul 2017The growth in sports sponsorships comes even as the overall advertising business grows at only 11.89%
2 min read17 Mar 2017On-air sponsorships accounted for 52% of the total, fuelled largely by new formats such as the Pro Kabaddi League and the Indian Super League
3 min read22 Sep 2016The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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