Sports Sponsorship News

News

Sports sponsorships can also be used as a tool to engage employees

More and more Indian organizations are using sports sponsorships as a strategic tool for employee engagement and motivation

3 min read2 Sep 2021
Sports

Growth in sports sponsorships slowed to 14.1% in 2017: Report

The growth in sports sponsorship slowed to 14.1% in 2017 from 19.3% in 2016 due to fewer sporting events and economic disruptions such as GST rollout

3 min read22 Mar 2018
Opinion

Indian companies lack creativity in sports sponsorship

Indian companies have the opportunity of creating successful sporting properties that will reflect the changes in Indian society. Will they show the creative zeal to seize the chance?

3 min read30 Aug 2017
Companies

I think this is the first big year for sports beyond cricket: Star India MD

Star India MD Sanjay Gupta is confident that the business of sport is only going to get 'bigger and better' in the coming years

6 min read12 Jul 2017
Sports

Sports sponsorships in India grow 19.33% to hit Rs6,400 crore in 2016

The growth in sports sponsorships comes even as the overall advertising business grows at only 11.89%

2 min read17 Mar 2017
Industry

Sports sponsorship grew 12.5% to Rs5,190 crore in 2015, says report

On-air sponsorships accounted for 52% of the total, fuelled largely by new formats such as the Pro Kabaddi League and the Indian Super League

3 min read22 Sep 2016

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