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In 2012, it was reinvented as a fiction and reality show channel. However, in four years’ time, last July, it switched to being a youth-focused music brand.

Star India tuning out of Channel V

4 min read . 16 Nov 2017
A still from an Edelweiss ad “I am Team India”.<br />

Letter from an Olympic optimist

4 min read . 14 Aug 2016
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