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Ikea’s entry to the Indian furniture market in July may trigger a price war

Ikea to enter the Indian furniture market with its Hyderabad store this July. The Swedish furniture maker could trigger a price war in India's $49.5 billion furnishings market. Ikea will offer about 15% of its products at Rs200 or less and announced a tie-up with Urban Clap as its furniture assembly service partner to help customers with Ikea's range of do-it-yourself (DIY) products. However, the company does not seem to be in a hurry to expand its India footprint with the Mumbai store expected to be launched only in mid-2019. Ikea has 403 stores across 49 markets in the world.

2 Jun 2018
Industry

Ikea to add electric vehicles to customer delivery fleet for its first store in India

Ikea plans to create electric vehicle charging infrastructure too at its Hyderabad store

2 min read16 Mar 2018

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