Tanishq

India's organized jewellery giants are expanding into the underserved men's and kids’ segments to drive growth. While these categories currently represent a small slice of the market, rapid growth among younger consumers is reshaping traditional retail strategies.

In a higher-gold-price environment, getting a grip on profit margins is not easy.

Only about 12% of the jewellery sold in India is diamond and the majority of the purchases still focus on gold, showing a clear scope for growth

Titan recently launched a lab-grown diamond brand beYon while other lab-grown diamond jewellery retailers continue to raise funding. De Beers says India’s appetite for natural diamonds remains intact.

As gold prices hit record highs, platinum jewellery is poised for stellar sales this year. Bi-metal jewellery made of platinum with some gold is attracting gold jewellery customers while a record-breaking year for platinum spot prices will boost revenue.

The zero-deduction policy marks a change from previous offers, where deductions were applied based on the purity of the gold. Earlier, consumers could exchange gold only above 14 karat purity.

At least half a dozen global luxury jewellery brands are looking to enter India to tap rising demand from a younger and growing number of affluent buyers, who prefer sleeker, understated and international designs.