Under NTO 3.0, the Telecom Regulatory Authority of India (Trai) allowed broadcasters to raise bouquet channel prices to 19 from 12. The price changed on February 1. Most broadcasters have raised Bouquet And Popular Channel Prices By 10-15%, claiming it's the bare minimum after four years of no price increases. Direct-to-home players, who don't have local cable operators, have agreed to pass on a 5-9% increase to subscribers and take a hit on other costs. As cable operators refuse to raise channel prices, Disney Star, Zee Entertainment Enterprises, and Sony Pictures Networks India have cut signals to them. Let's watch this video to examine both sides of their story.
27 Mar 2023Consumers can pay for only the channels they wish to watch at MRP instead of the pre-determined bouquets offered by broadcasters earlierThe NTO was expected to make channels cheaper but on groundthe opposite happened and the price of like-to-like options went up
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