Thums up

Coca-Cola, along with its bottling partners in India, procures approximately 1 lakh metric tonnes of mango pulp annually. Photo: Mint
Thums Up never tried to become a Coca-Cola clone, either in taste or in name.

How Thums Up stole the cola thunder

4 min read . 30 Nov 2017
Vijay Chauhan says local competition will always be a bigger threat because of cost advantage. Photo: S Kumar/Mint<br /><br /> (S Kumar/Mint)