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Companies use market research to make their advertisement plans and often rely on studies on products that are similar to their product. (Mint file)
Be it their first car, a new refrigerator, painting and doing up homes, or going on a holiday, many prefer to wait for the festive season to indulge. Photo: Bloomberg
Expert View

Riding on festive cheer

3 min read . 11 Oct 2017
A snapshot of a Fevikwik advertisement. Advertising started getting Indianised in the 1970s and the 1980s, especially once Doordarshan started telecasting entertainment programmes in Hindi.

Celebrating the Indian idiom

4 min read . 21 Aug 2017