Tv ad

Be it their first car, a new refrigerator, painting and doing up homes, or going on a holiday, many prefer to wait for the festive season to indulge. Photo: Bloomberg
Expert View

Riding on festive cheer

3 min read . 11 Oct 2017
A snapshot of a Fevikwik advertisement. Advertising started getting Indianised in the 1970s and the 1980s, especially once Doordarshan started telecasting entertainment programmes in Hindi.

Celebrating the Indian idiom

4 min read . 21 Aug 2017