Tv Ads News

Industry

Why TV ads may not be effective always

Most companies overestimate the potential of advertisements to drive sales as they rely on market research that is biased and non-representative, suggests a new study

1 min read30 Sep 2019
Opinion

Augmenting TV viewership data with RPD tech

With RPD technology, DTH platforms will be able to gather real-time data on viewing patterns of customers across regions

3 min read21 Mar 2018
Industry

Government policy programmes among top 10 advertisers on TV: BARC data

Government policy programmes like Make in India, Beti Bachao Beti Padhao and Swacch Bharat Abhiyan among the top advertised brands, according to BARC data

1 min read14 Sep 2017
Opinion

Celebrating the Indian idiom

Over the last 70 years, Indian advertising has been able to create an idiom that is unique to our culture and society

4 min read21 Aug 2017
Industry

FSSAI wants additional tax on packaged food items, beverages

FSSAI has also banned advertisements of packaged foods with high fat, sugar and salt content on children's TV channels as they can cause several lifestyle diseases

2 min read9 May 2017
Industry

Ad spending in India to grow at 10% in 2017, says GroupM report

Digital media continues to be the fastest medium registering a 30% ad spending growth rate, while television remains the medium with a growth rate of 8%

3 min read16 Feb 2017
Industry

Demonetisation: TV channels may lose Rs500 crore in ad revenue

Brands postpone advertising campaigns scheduled to air in November and December due to a slump in consumer spending in the wake of the demonetisation drive

2 min read22 Nov 2016
Companies

Some digital advertising is moving back to TV: Nielsen’s Steve Hasker

India is a very important market for Nielsen, says global president and chief operating officer Steve Hasker

7 min read17 Oct 2016
Industry

Banks make emotional appeals to get borrowers to repay loans

Dena Bank, PNB among those trying a series of innovative measures, like home visits and TV ads involving children, in efforts to ensure defaulting borrowers repay loans

3 min read12 Oct 2016
Companies

Only Vimal ads are back on TV to woo young buyers

New ads continue with 'Only Vimal' tagline, focus on new-age fabric catering to needs of the multitasking consumer

3 min read6 Sep 2016
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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