Tv ads

Companies use market research to make their advertisement plans and often rely on studies on products that are similar to their product. (Mint file)
A snapshot of a Fevikwik advertisement. Advertising started getting Indianised in the 1970s and the 1980s, especially once Doordarshan started telecasting entertainment programmes in Hindi.

Celebrating the Indian idiom

4 min read . 21 Aug 2017
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It nudges your conscience

1 min read . 28 Sep 2008
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The average quality improved

1 min read . 28 Sep 2008
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Nokia: total recall

6 min read . 25 Aug 2008