Most companies overestimate the potential of advertisements to drive sales as they rely on market research that is biased and non-representative, suggests a new study
1 min read30 Sep 2019With RPD technology, DTH platforms will be able to gather real-time data on viewing patterns of customers across regions
3 min read21 Mar 2018Government policy programmes like Make in India, Beti Bachao Beti Padhao and Swacch Bharat Abhiyan among the top advertised brands, according to BARC data
1 min read14 Sep 2017Over the last 70 years, Indian advertising has been able to create an idiom that is unique to our culture and society
4 min read21 Aug 2017FSSAI has also banned advertisements of packaged foods with high fat, sugar and salt content on children's TV channels as they can cause several lifestyle diseases
2 min read9 May 2017Digital media continues to be the fastest medium registering a 30% ad spending growth rate, while television remains the medium with a growth rate of 8%
3 min read16 Feb 2017Brands postpone advertising campaigns scheduled to air in November and December due to a slump in consumer spending in the wake of the demonetisation drive
2 min read22 Nov 2016India is a very important market for Nielsen, says global president and chief operating officer Steve Hasker
7 min read17 Oct 2016Dena Bank, PNB among those trying a series of innovative measures, like home visits and TV ads involving children, in efforts to ensure defaulting borrowers repay loans
3 min read12 Oct 2016New ads continue with 'Only Vimal' tagline, focus on new-age fabric catering to needs of the multitasking consumer
3 min read6 Sep 2016The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared