Tv Advertisement News

Industry

TV viewership hit record high in week to Diwali, shows Barc data

Between 14 and 20 October, Barc recorded 30.2 billion impressions on the back of Diwali programming, up from 28.6 billion in the previous week

2 min read30 Oct 2017
Opinion

Geo-targeting: The way forward for TV advertising

Geo-targeting not only helps advertisers target special geographies, but also saves brands money as it results in efficient buying of commercial airtime

4 min read21 Apr 2016
Companies

Most networks go ahead with 25% surcharge on ads

Most networks go ahead with 25% surcharge on ads

3 min read15 Oct 2007

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