Between 14 and 20 October, Barc recorded 30.2 billion impressions on the back of Diwali programming, up from 28.6 billion in the previous week
2 min read30 Oct 2017Geo-targeting not only helps advertisers target special geographies, but also saves brands money as it results in efficient buying of commercial airtime
4 min read21 Apr 2016Most networks go ahead with 25% surcharge on ads
3 min read15 Oct 2007The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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