Nielsen Holdings Plc will expand a review of strategic alternatives to include a sale of the entire TV ratings company
2 min read12 Sep 2018Star India leveraged its network to make the IPL final match between Chennai Super Kings and Sunrisers Hyderabad at Mumbai's Wankhede Stadium a success
1 min read8 Jun 2018Voyeurism aside, what powers 'Bigg Boss' ratings is the casting and freshness of the tasks. The reality show reinvents itself the moment there are new people in the house
4 min read19 Apr 2018ONE Championship chairman and CEO ChatriSityodtong onhisjourneyfrompoverty to Wall Street to following his passion at ONE and why investors are wooed by the sports brand
8 min read11 Aug 2017The ICC Women's World Cup final match between India and England clocked 19.53 million impressions on television, BARC India data shows
2 min read5 Aug 2017Nielsen will provide Barc India the technology solution for digital measurement
3 min read5 Jul 2017Doordarshan's news channels could work if they offer balanced reportage and candid analysis, as credibility coupled with ratings always attracts audiences and advertisers
3 min read29 Jun 2017IPL 10 recorded 1.25 billion impressions for 59 T20 cricket matches played between 5 April and 21 May, a 22.5% jump from a year-ago period
2 min read2 Jun 2017Is it sensationalism or credibility that brands look for when they buy ad spots on news channels? Or do they just blindly follow ratings?
3 min read25 May 2017Monsoon to hit Kerala on 30 May; Arnab Goswami's Republic TV most watched news channel in its first week; India exports grow 19.77% in April
3 min read20 May 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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