Price reduction is part of Britannia's wider strategy of premiumization the biscuit market, which also led to it kicking off 2018 by launching a super-premium biscuit called Pure Magic Deuce
2 min read9 Jan 2018While setting up distribution networks in north Indian markets and eastern markets, Unibic found better traction among north-eastern consumers, says MD Nikhil Sen
1 min read28 Nov 2017Sri Sri Ayurveda also partners with Franchise India to open 1,000 new stores that will exclusively sell Sri Sri brands, much like competitor Patanjali Ayurved's network of Chikitsalaya stores
1 min read19 Sep 2017Unibic will not lower prices of its cookies, but may introduce family packs to acquire a bigger share of the pie in north India and a double-digit market share nationally
2 min read14 Aug 2017In other news, Wooplr secures $8 million in series B funding round and Peepul Capital buys Lighthouse Funds' stake in Unibic India
5 min read10 Feb 2017Peepul Capital had in 2012 acquired a majority stake in Unibic India for close to Rs100 crore; Lighthouse Funds had a 25% stake in the biscuit firm
1 min read10 Feb 2017Move will help the biscuit maker gain clout in a market that sees the bulk of its sales at lower price points
2 min read25 Jun 2015Marico may enter snacks, biscuits category
1 min read18 Mar 2011The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared