Unibic News

Industry

Britannia plans price cut for super-premium biscuits

Price reduction is part of Britannia's wider strategy of premiumization the biscuit market, which also led to it kicking off 2018 by launching a super-premium biscuit called Pure Magic Deuce

2 min read9 Jan 2018
Companies

Unibic sees potential in north-east India as it expands to new markets

While setting up distribution networks in north Indian markets and eastern markets, Unibic found better traction among north-eastern consumers, says MD Nikhil Sen

1 min read28 Nov 2017
Industry

Sri Sri Ayurveda to launch its products in 30 more countries

Sri Sri Ayurveda also partners with Franchise India to open 1,000 new stores that will exclusively sell Sri Sri brands, much like competitor Patanjali Ayurved's network of Chikitsalaya stores

1 min read19 Sep 2017
Companies

Unibic to focus on north Indian biscuit market

Unibic will not lower prices of its cookies, but may introduce family packs to acquire a bigger share of the pie in north India and a double-digit market share nationally

2 min read14 Aug 2017
Companies

Deals Buzz: Uday Kotak says open to all options for the lender’s growth

In other news, Wooplr secures $8 million in series B funding round and Peepul Capital buys Lighthouse Funds' stake in Unibic India

5 min read10 Feb 2017
Companies

Peepul Capital buys out Lighthouse Funds stake in Unibic India

Peepul Capital had in 2012 acquired a majority stake in Unibic India for close to Rs100 crore; Lighthouse Funds had a 25% stake in the biscuit firm

1 min read10 Feb 2017
Companies

Unibic India eyes larger market share with biscuits at Rs10

Move will help the biscuit maker gain clout in a market that sees the bulk of its sales at lower price points

2 min read25 Jun 2015
Companies

Marico may enter snacks, biscuits category

Marico may enter snacks, biscuits category

1 min read18 Mar 2011

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