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Ikea’s entry to the Indian furniture market in July may trigger a price war

Ikea to enter the Indian furniture market with its Hyderabad store this July. The Swedish furniture maker could trigger a price war in India's $49.5 billion furnishings market. Ikea will offer about 15% of its products at Rs200 or less and announced a tie-up with Urban Clap as its furniture assembly service partner to help customers with Ikea's range of do-it-yourself (DIY) products. However, the company does not seem to be in a hurry to expand its India footprint with the Mumbai store expected to be launched only in mid-2019. Ikea has 403 stores across 49 markets in the world.

2 Jun 2018
Companies

Ikea may have a price war in store for India

Ikea, the world's largest furniture retailer, known for its range of affordable products, is set to slash prices further to appeal to a wider Indian audience

1 min read1 Jun 2018
Mint-lounge

Tech Round-up: Your phone as your butler

There is an app for every kind of request, even arranging for a helicopter

2 min read24 Mar 2017
Tech-news

Indian apps that make life simpler

Indian app makers are changing the way we get work done, and opening up new app genres which were impossible to imagine a few years

3 min read12 Aug 2016

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