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<br /> Wider view: Though all kinds of performances should be measured, Shankar says one need not have to look at them week to week. Ashesh Shah / Mint <br />

Market share is a tool for profit

7 min read . 16 Apr 2010
<br />Ad skills: Sourabh Hemvrum, a student of FMS Delhi, got a pre-placement interview from Nestle after winning an advertising contest. Ramesh Pathania / Mint<br />

A different approach to recruitment

3 min read . 29 Sep 2008