E-PaperVideo Ads News
News publishers are the biggest spenders of programmatic video ads: InMobi
Shopping category’s ad spends increased by 28% year-on-year, while music and audio, health and fitness, and education-related ad spends also grew by 500% year-on-year in Q1 2020
2 min read3 Jun 2020Facebook’s Sandeep Bhushan: Need to bridge gap between digital time spent and ad spends
Facebook's Sandeep Bhushan talks about the social media network as an advertising platform, the popularity of video ads and dealing with fake news and inappropriate content
5 min read21 Feb 2018How the newest Google Chrome browser is better than before
Google is rolling out new features on Chrome browser to take on rivals and improve user experience
1 min read29 Jan 2018InMobi buys mobile ad firm AerServ for $90 million
InMobi's acquisition of mobile video ad start-up AerServ aims to boost firm's video ad capabilities, help it expand presence in the US
3 min read11 Jan 2018Marks & Spencer pulls ads from YouTube over offensive videos
Marks & Spencer pulled advertising from Google, joining 'The Guardian' and J 'Sainsbury', after their spots were appearing alongside offensive clips on YouTube
2 min read20 Mar 2017Facebook risks breaking its business model
Facebook is mulling slotting ads in videos and has agreed to let the video creators keep 55% of the money from those video ads, just as YouTube does
2 min read12 Jan 2017Twitter inflated video ad views on Android phones, releases refunds to clients
Twitter issued refunds to some clients who ran video ads from 7 November to 12 December. The bug caused views to be overstated by as much as 35%
1 min read23 Dec 2016Google parent Alphabet profit surges on mobile, video ads
Google parent Alphabet bested analysts' estimates for third-quarter profit and revenue
3 min read28 Oct 2016Trai to look into auto download of video ads
The Trai seminar, being organised in Hyderabad on 24 October, will help the regulator to look at the issue in-depth and decide whether such downloads need to be regulated
1 min read16 Oct 2016Video ads are inflating mobile data bills: survey
Thirty-five per cent of Indians using smartphones have experienced increased data billing due to automatic buffering of video advertisements, finds survey
2 min read9 Jun 2016Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared