Viewers News

Lounge

Will brands stand up against toxic content?

The more noxious the news channel, the more viewership it has garnered. Will advertisers rethink strategies?

3 min read2 Oct 2020
News

Ayodhya Bhumi Pujan ceremony watched by 163 million people

PM Modi’s 14 April address when he had announced lockdown 2.0, however, remains unmatched in viewership, having notched up 203 million viewers across 199 TV channels

1 min read27 Aug 2020
Opinion

Opinion | Why viewers are not missing their favourite shows on TV

The Hindi GEC genre has seen its market share contract from 35% in 2017 to 31% last year

3 min read10 Jun 2020
News

TV viewing hit, smartphone usage stable as India set to enter lockdown 4.0

This is the fourth successive weekly decline in TV viewership growthSmartphone usage remained relatively stable, with 14% growth

1 min read14 May 2020
Industry

Piracy on the rise as viewers lap up movies for free

Online film piracy has increased by 62% in the country in the last week of March, compared to the last week of February, according to MUSO

1 min read11 May 2020
Industry

TV viewership loses pace, smartphone usage stable in lockdown 3.0

Prime-time and non-prime time slots have fallen by 1% and 4%, respectively, as against in week six of the lockdownThe Ramayana and Mahabharata launches on Star Plus and Colors led to a 65% and 24% spike in slot viewership

2 min read7 May 2020
Industry

Mumbai and Delhi drive surge in TV viewership amid covid

TV viewership grew 40% in the fifth week of disruption when compared to the pre-covid periodNews consumption on TV has grown by 251% and 177% in Mumbai and Delhi respectively

1 min read23 Apr 2020
News

119 mn across 199 channels viewed PM’s call for blackout, shows data

The blackout call compares well with the Janata Curfew announcement that had 83 million viewers across 19 channelsHowever, the blackout led to a drop of 60% in television viewership for half an hour

2 min read10 Apr 2020
News

News TV viewership jumps nearly fourfold

In prime-time slots, the news genre has grown by 252%, rising by 260% in the Hindi-speaking markets

2 min read2 Apr 2020
News

Covid-19 impact: TV news viewership grows 298%

News is clearly driving the growth in overall TV viewership that has seen a 37% spike across IndiaThe share of news in overall TV viewership has risen to 21% from 7%

1 min read2 Apr 2020
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