The more noxious the news channel, the more viewership it has garnered. Will advertisers rethink strategies?
3 min read2 Oct 2020PM Modi’s 14 April address when he had announced lockdown 2.0, however, remains unmatched in viewership, having notched up 203 million viewers across 199 TV channels
1 min read27 Aug 2020The Hindi GEC genre has seen its market share contract from 35% in 2017 to 31% last year
3 min read10 Jun 2020This is the fourth successive weekly decline in TV viewership growthSmartphone usage remained relatively stable, with 14% growth
1 min read14 May 2020Online film piracy has increased by 62% in the country in the last week of March, compared to the last week of February, according to MUSO
1 min read11 May 2020Prime-time and non-prime time slots have fallen by 1% and 4%, respectively, as against in week six of the lockdownThe Ramayana and Mahabharata launches on Star Plus and Colors led to a 65% and 24% spike in slot viewership
2 min read7 May 2020TV viewership grew 40% in the fifth week of disruption when compared to the pre-covid periodNews consumption on TV has grown by 251% and 177% in Mumbai and Delhi respectively
1 min read23 Apr 2020The blackout call compares well with the Janata Curfew announcement that had 83 million viewers across 19 channelsHowever, the blackout led to a drop of 60% in television viewership for half an hour
2 min read10 Apr 2020In prime-time slots, the news genre has grown by 252%, rising by 260% in the Hindi-speaking markets
2 min read2 Apr 2020News is clearly driving the growth in overall TV viewership that has seen a 37% spike across IndiaThe share of news in overall TV viewership has risen to 21% from 7%
1 min read2 Apr 2020The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared