E-PaperWarc News
The myth of rule-making in the international order
It is difficult for any one country, even the US, to function as a rule maker. Here it is important to clarify that being a rule maker is distinct from stitching together ad hoc coalitions to tackle problems
4 min read3 Apr 2018From Tetris to WoW, game music has shed the console and become a genre
A chamber orchestra and the London Symphony Orchestra will perform game music this weekend at the Philharmonie de Paris as the sounds transcend the games
3 min read15 Jun 2017Ariel’s ‘Share the Load’ campaign tops Warc advertising ranking
Ariel's 'Share the Load' campaign developed by BBDO and Mediacom is the only ad campaign from India in the top 10 best marketing campaigns list
2 min read4 Apr 2017AI, virtual reality, social video to impact marketing in 2017: Warc report
ToolKit 2017, a report produced in association with Deloitte Digital, identifies six trends which marketers will look at in the coming year
2 min read8 Dec 2016Indian advertising market to see strong 13% growth: Warc
While the Indian advertising market will grow at 13.3%, global advertising spends were likely to rise by 4.5% in 2016, before slowing to 4.2% in 2017, says the Warc forecast
3 min read3 Nov 2016Facebook gets into video game-streaming with Blizzard
The move will add social features to Blizzard games while highlighting Facebook as a platform for sharing, viewing and discussing play
2 min read7 Jun 2016Apple Watch leads the pack, while Android Wear falls back
Research suggests that Apple's smartwatch has 52% share of the global shipments, while Android Wear watches have managed to garner a measly 10% share
2 min read14 Jan 2016Five movies based on video games and apps
When film makers occasionally venture into non-mainstream territory, phone apps and video games provide fodder for creative output
1 min read1 Oct 2015Lowe Lintas, HUL top WARC advertising rankings
This is the first time an Indian ad agency has landed the top spot in the World Advertising Research Centre's rankings
3 min read26 Feb 2015Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared