The cut in import duties on bourbon whiskey, which were notified ahead of the recent meeting between Prime Minister Narendra Modi and US President Donald Trump, has sparked interest in this classic American spirit. The import duty reduction from 150% to 100% aims to make the whiskey more affordable, but bourbon remains a niche market in India. However, there are a few nuances - like old favourites such as Jim Beam, Buffalo Trace, Woodford Reserve, and Maker’s Mark will benefit from the tariff cut. However, Jack Daniel’s, the most popular American whiskey sold in India will not. Why’s that? Watch!
28 Feb 2025In 2023, Indian single malt sales overtook multinational giants for the first time. But the story of Indian single malts began in 2004, when Amrut launched its single malt whisky in the UK. Back then, Indian single malts were considered cheap & harsh - and didn’t have many takers. But this all changed in 2009, with the launch of one particular product. This changed the fate of Indian single malts. Watch the full episode of Luxury Lounge here to know which one!
26 Mar 2024From Levyltec’s Nanoleaf LED light panels to create a colourful visual mood to Nimboo’s Chanderi Shibori scarf, that’s been dyed with pomegranate peelThe Whiskey River Soap Co.’s soaps, such this one meant for ‘the Creative Type’, are handmade, but come with whacky, tickling branding
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