Whiskey

The cut in import duties on bourbon whiskey, which were notified ahead of the recent meeting between Prime Minister Narendra Modi and US President Donald Trump, has sparked interest in this classic American spirit. The import duty reduction from 150% to 100% aims to make the whiskey more affordable, but bourbon remains a niche market in India. However, there are a few nuances - like old favourites such as Jim Beam, Buffalo Trace, Woodford Reserve, and Maker’s Mark will benefit from the tariff cut. However, Jack Daniel’s, the most popular American whiskey sold in India will not. Why's that? Watch!

Sazerac Co. had bought a minority stake in John Distilleries last October, securing a toehold in one of the world's fastest growing markets for alcoholic beverages

Several top companies, from Diageo Plc-run United Spirits Ltd to Pernod Ricard SA and Allied Blenders & Distillers, will predominantly look at launching products in two categorieswhisky and rum

Firms try to attract customers away from cheap rums in bid to raise margins

Hearst Magazines to launch Esquire whiskey and cigar lounges in partnership with Franchise India, under which the latter is looking to invest $4-5 million over the next few years

Robinson Brown IV, who runs the operations of Jack Daniel's in India, Middle East and North Africa, on his passion in building the famous brand in underserved markets

Ian Logan, international brand ambassador for the whisky, has been involved in many aspects of the industry

From an 1858 Cognac Croizet Cuve Lonie to a Chteau Margaux 2009 Balthazar, the wondrous cellar of Le Clos

Small-batch gins, single-grain whisky and other spirits for the discerning drinker

The first assistant master distiller of Jack Daniel's shares anecdotes around JD and speaks about how he became associated with the JD Sinatra Select whiskey from start to finish