Whisky News
Why Tariff Cuts Will Make American Whiskeys Like Jim Beam Cheaper, But WON'T Benefit Jack Daniels
The cut in import duties on bourbon whiskey, which were notified ahead of the recent meeting between Prime Minister Narendra Modi and US President Donald Trump, has sparked interest in this classic American spirit. The import duty reduction from 150% to 100% aims to make the whiskey more affordable, but bourbon remains a niche market in India. However, there are a few nuances - like old favourites such as Jim Beam, Buffalo Trace, Woodford Reserve, and Maker’s Mark will benefit from the tariff cut. However, Jack Daniel’s, the most popular American whiskey sold in India will not. Why's that? Watch!
28 Feb 2025How Indian Single Malts Conquered The World | Luxury Lounge Episode 1
In 2023, Indian single malt sales overtook multinational giants for the first time. But the story of Indian single malts began in 2004, when Amrut launched its single malt whisky in the UK. Back then, Indian single malts were considered cheap & harsh - and didn't have many takers. But this all changed in 2009, with the launch of one particular product. This changed the fate of Indian single malts. Watch the full episode of Luxury Lounge here to know which one!
26 Mar 2024When tastings mean ₹30 lakhs for whisky
The newly opened Distillers Library raises the bar in Singapore
3 min read24 Apr 2021The frisky business of Indian whisky
We consume almost half the world’s whisky without knowing what Indian whisky actually is. How do we secure homegrown brands on a global platform?
6 min read23 Mar 2021A beginner’s guide to whisky
Decoding the flavours, aromas and colour of this classic drink to help you during your next duty-free shopping spree
3 min read13 Mar 2021No whisky for old men
Whisky brands are targeting millennials through simple outreach on social media. Whatever happened to whisky as the old man’s drink?
4 min read1 Mar 2021My one rule about Scotch is you drink it the way you like it
Beam Suntory’s master Scotch ambassador speaks to Lounge on the potential of single malts in IndiaSimon Brooking is involved with brands like Laphroaig, The Ardmore, Bowmore and Auchentoshan
3 min read29 Mar 2019My one rule about Scotch is you drink it the way you like it
Beam Suntory’s master Scotch ambassador speaks to Lounge on the potential of single malts in IndiaSimon Brooking is involved with brands like Laphroaig, The Ardmore, Bowmore and Auchentoshan
3 min read29 Mar 2019Khoday’s bets big on single malt whisky with new launch
Khoday’s plans to launch Peter Scot Black in 16 states by 2020It is priced at a steep premium to other homegrown labels
2 min read20 Feb 2019Johnnie Walker India sales boosted by launch of Johnnie Ginger cocktail
For Diageo-USL, the Johnnie Walker Red variant is its largest selling one in IndiaJohnnie Ginger is a cocktail that largely uses the Johnnie Walker Red variant as a base, and is mixed with ginger ale and served with a slice of lemon
2 min read20 Feb 2019Popular Topics
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