World Gold Council

Markets

Indians ditch jewellery for gold ETFs, bars as prices soar, says WGC: How the gold market is undergoing a radical shift?

India's gold market shifted dramatically in Q1 2026, with jewellery demand dropping 19% as buyers turned to investment options like bars and coins due to high prices. Investment demand surged 52%, now surpassing jewellery consumption for the first time.

3 min read30 Apr 2026
Markets

Is gold still a strategic asset for portfolios?

The World Gold Council highlights gold's role as a crucial strategic asset amid rising volatility, driven by macroeconomic influences and geopolitical tensions. Despite occasional price fluctuations, gold typically stabilizes over time, serving as a low-risk investment.

2 min read23 Apr 2026
Industry

Gold glitters, but lighter: Record prices fail to dim Dhanteras glow

High gold prices did not deter buyers this Dhanteras. They used the occasion to buy more investment-oriented gold and silver, including bars and coins, of much higher purity.

4 min read19 Oct 2025
Companies

For Gen Z and millennials, gold buys must feel ‘worth their money’: WGC

The new sales pitch comes in the backdrop of 22-karat gold prices breaching ₹1,00,000 for 10 grams earlier this year.

4 min read28 Sep 2025
Markets

Gold prices at record high: Will India's jewellery demand take a hit?

Gold price today: Amid escalating global trade tensions, gold prices have soared to record highs, with spot prices reaching $3,164 per ounce. Investors are increasingly turning to gold as a safe-haven asset, as tariffs from Trump’s administration create uncertainty in markets.

4 min read3 Apr 2025
News

Central banks remain keen buyers of gold, representatives tell bullion conference

PRECIOUS-GOLD/CENBANK:Central banks remain keen buyers of gold, representatives tell bullion conference

1 min read15 Oct 2024
Markets

Gold prices to get support as central banks maintain historic buying in Q3: World Gold Council

According to the World Gold Council’s Q3 Gold Demand Trends report, net central bank buying reached 337 tonnes, which was the third strongest quarter in its data series. However, it failed to break the record 459 tonnes in Q3 2022.

2 min read3 Nov 2023
Markets

Gold ETF outflows accelerates to fourth month in September; turbulence seen in Q4: World Gold Council

Total assets under management (AUMs) in worldwide gold ETFs declined to $198 billion last month, impacted by a nearly 4% reduction in the gold price. The collective holdings of the yellow metal by global funds dropped 2% to 3,282 tonnes at the end of September, as per WGC report.

3 min read11 Oct 2023
Markets

Gold prices to get support as central banks maintain historic buying in Q3: World Gold Council

According to the World Gold Council’s Q3 Gold Demand Trends report, net central bank buying reached 337 tonnes, which was the third strongest quarter in its data series. However, it failed to break the record 459 tonnes in Q3 2022.

2 min read3 Nov 2023