WPP’s GroupM will provide data-driven marketing and media planning, with audience insights integration and also share its approach for in-app mobile content marketingKantar will provide research insights and recommendations on delivery and engagement
1 min read11 Sep 2019The company said it has witnessed strong growth from clients in the technology sector After India, Brazil was the company's second fastest growing market
2 min read12 Aug 2019The deal has valued all of Kantar at $4.0 billion. It is expected to be completed in early 2020Net proceeds from the deal tax and a reinvestment in Kantar are estimated at $3.1 billion, with the ad giant retaining about 60% of net proceeds to pare debt
1 min read12 Jul 2019India will be 17th country in which S4 Capital will operate, says advertising veteran Martin SorrellS4 Capital pitching to Indian clients as well and new partners will be revealed in due course, says Sorrell
2 min read21 Feb 2019Wavemaker has been ITC's agency on record (AOR) for mainline media handling media buying for television, print and outdoor since 2017Wavemaker India is a media, content and technology firm owned by advertising conglomerate WPP
1 min read5 Feb 2019WPP has aligned US healthcare agencies with integrated agency partners; and eliminated the sub holding company WPP Health & Wellness.
2 min read11 Dec 2018WPP is restructuring after clients complained that with 130,000 people in 112 countries it had become too difficult to do business with
1 min read27 Nov 2018Headquartered in Bengaluru with offices in Mumbai and Delhi, Autumn is over 165 people strong
1 min read29 Oct 2018Alok Sinha joins the media agency from Ogilvy & Mather, where he headed strategy for the northern region as president, planning, since 2015
1 min read23 Oct 2018VMLY&R will be led by global chief executive officer Jon Cook, who is currently global chief executive of VML
1 min read27 Sep 2018The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared